About Us

Empowering Women with Elegance Since 2017!

Welcome to ooOh My, a UK-based, women lead, family business that has been embraced by women seeking Modest, Fresh, and Trending Fashion. We pride ourselves on curating a collection that seamlessly blends Sustainable, Modest, Traditional, and Modern styles—a celebration where East meets West, catering to every fashion Diva.

Fashion can be daunting, but at ooOh My, we're on a mission to redefine it with Fresh & Trending Fashion that effortlessly straddles the line between Modest, Traditional, and Modern styles. Explore our array of Silk Dresses, Ethnic Dresses, Abayas, and more.

Embark on a journey into the enchanting world of fashion and clothing with ooOh My, an online shopping haven that delivers affordable fashion without compromising on style. We are committed to steering away from fast fashion, championing sustainability, and minimizing waste.

Our philosophy is simple yet impactful, fashion should be accessible to all without an exorbitant price tag. We are committed to transforming the industry by offering premium designs at fair prices, ensuring inclusivity with options, including plus sizes. From chic party dresses to stylish loungewear, we cater to diverse tastes.

At ooOh My, we take pride in crafting fashion that echoes the latest trends and timeless wardrobe essentials. Whether you seek the perfect party dress or an everyday staple, our collection has something for everyone—and yes, we have irresistible sales and deals too!

We view fashion as a powerful form of expression, an extension of one's personality. Our goal is to inspire confidence and empowerment in our customers, fostering a community where everyone feels valued and included, regardless of body type, race, or gender.

Join us in our mission to revolutionise the fashion industry—one stylish outfit at a time. Together, let's embrace elegance, celebrate sustainability, and empower women to feel unstoppable.